Business Development Manager, Robotics and Unmanned Systems for The Velocity Group
Ron brings 20 years of aerospace industry knowledge and experience in market analysis, business development and proposal management. He is a recognized expert in unmanned systems and a regular presenter at the Association for Unmanned Vehicle Systems International (AUVSI) annual trade show, symposia and webinars.
Ron develops, coordinates, and implements sales and marketing plans to meet robotics and unmanned systems growth plans. He continues to develop and promote Velocity Group’s design, manufacturing, MRO capabilities and collaborative value propositions in advisory and thought-leadership roles.
Prior to Velocity Group, Ron was a principal at Aerospace Analytics, an A&D market analysis firm. He led production aspects from proposal pursuit through consulting execution and project delivery. Ron’s work provided companies with actionable situational understanding in: product positioning, technology to market, price/position to win, needs analysis and impacts to industry and U.S. government customers.
Prior to Aerospace Analytics, Ron spent eight years at G2 Solutions and was responsible for consulting fulfillment and BD with an emphasis on defense electronics, AEW&C, maritime domain awareness, industrial-base impacts, international opportunity assessments and defense and commercial UAS.
During 10-years at Frost & Sullivan Ron was the director of A&D consulting, North America. He was responsible for research in commercial remote sensing and GPS markets, space access, DoD acquisition and simulation and training markets.
Ron holds a master’s degree (Public Administration) from California Lutheran University and a bachelor’s degree (Journalism) from Pepperdine University.
Additional Background, Selected Unmanned Systems Project Descriptions
Ron’s work and its outputs have helped to shape UAS business decisions in areas as diverse as: product/pursuit go-no-go decisions, voice of the (DOD, commercial, international) customer, price/position/technology to win, business-case analysis and others.
1) Small Unmanned Aerial Systems Analysis (Groups I & II). A look through the DOD FYDP for conforming Programs of Record, as well as NPoR and services that will impact this market over time. Included an international manufacturer analysis for TRL 8-9 SUAS. This project enabled our research sponsor to better refine its go-to-market strategy within this adjacent market space.
2) “Unmanning the Manned.” An analysis of the DOD current and ‘type storage’ aircraft at Davis-Monthan Air Force Base. Assessed the potential for conversion to RPV within a Quick-Reaction Capability scenario. Downselected types were analyzed for supportability, capability, envisioned operational and conversion costs as well as sustainability over time. The project also examined the possibility of optionally-manning the aircraft.
3) DOD Turreted-Sensor Industrial-Base Assessment. Ultimately delivered to OUSD AT&L Unmanned Warfare at the Pentagon. The project examined the industrial-base effects of reduced DOD turreted-sensor acquisition with regard to current and next-generation capabilities. At its inception this was a DOD UAS project, but ultimately looked at aircraft as small as RQ-21A and as large as B-52, and included fixed and rotary wing.
4) A Commercial UAS, Vertical Markets Needs and Business-Case Analysis: For a prime avionics company, the project was a deep-dive into four potential, commercial vertical market user groups. The project mapped overlapping geography and spatial and temporal resolution needs. It also looked at the programmed imagery and metadata needs, as well as ad-hoc or emergency situations where a UAV was the best option to aid in acute situational-awareness needs. The research outputs drove an equipment forecast – on an industry-specific basis – enabling the research sponsor to configure SWaP on its UAV avionics products.